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Accounting & Business Management


Our objective is to provide clients with business and financial services, reporting, processes, and controls to insure growth and profitability. We are passionate, dedicated, and care about the people and companies we work with.

Business owners can't be experts in everything. Putting the right people in the right roles is key. That's why business leaders come to us. We focus on working “in” your business, allowing you to work “on” your business.

Service Overview

We have great experience in building accounting systems from the ground up, implementing ERP systems, and consulting on already active systems to further streamline processes.

Our accounting services include bookkeeping, daily accounting and cash management operations, internal and external financial reporting (month end, quarterly, yearly), liaison with external parties for audit, tax and other purposes.

Business set-up and administrative support: forming your LLC, email setup, controls, processes, phones, regulations
Payroll processing and HR support: Benefits administration, HR consulting, hiring and firing, employment verification, payroll set-up, tax regulation and administration, workflows and more.
Accounts payable: Bill pay
Accounts receivable: Customer billing
Cash management: Reconciliation, forecasting, budgeting


managing director

April Pannell

April Pannell has nearly two decades experience in Financial, Accounting and HR. She was previously the Corporate Controller for a global oil and gas company, a Corporate Controller for a retail franchise and Senior Accountant for Wendy's/Arby's Group. She founded and operated her own accounting firm, AKW Financial which integrated into Vision Accounting & Tax. April graduated Magna Cum Laude from American International College with a Bachelor's in Science and major in Accounting. She was recipient of the Sydney Trager Award for the Senior of the Year in the Accounting Major program.

Accounting Staff

Kendra Garnes

Melissa Wissink

Marsha Wissink

Outsourced CFO

We can be your outsourced CFO! We understand the complications introduced by currency, tax, and country risks. We help you navigate through cost control, operating and capital budgets, valuation and internal auditing. While most other finance roles in your organization involve maintaining past and present financial records, as your CFO we are focused on the long-term strategy of your organization.

Financial strategy
Financial suite design
Analytics: financial reporting / dashboards
Cash flow analysis
Accounting and bookkeeping
○ Cash and accrual accounting
○ Monthly reconciliations
○ Financial statements
○ Accounting software setup
○ Expense management
○ Class and location tracking

For Fees and to Get Started! Contact April Pannell. Email: Vision Accounting Services Phone: 515-512-9191

Fees are based on your specific service needs and include flexible payment options. Contact us for a free, no obligation consultation and quote.

Integration and Automation Partners

Ask us about free trials and discounted pricing with these business partners:

Easily manage your employees’ payroll, benefits, expenses, devices, apps and more - in one place.

A fully integrated, cloud-based finance and accounting program and HR suite streamlines your accounting, financial reporting, and HR software implementation. A full business operating system. (We were recognized as a ‘Top 10 finance partner’ by Zoho in 2022).

Manage all your business expenses in one place.

Online accounting software for your business connects you to your bank, accountant, bookkeeper, and other business apps.

Makes it easy to hire, onboard, and support your team with an all-in-one platform. Simple HR management too.